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1 marketing management
Mktgone of the main management disciplines, encompassing all the strategic planning, operations, activities, and processes involved in achieving organizational objectives by delivering value to customers. Marketing management focuses on satisfying customer requirements by identifying needs and wants, and developing products and services to meet them. In seeking to satisfy customer requirements, marketing goals to build long-term relationships with customers and with other interested parties and to provide value to them. This begins with market research, which analyzes needs and wants in society, and continues with attracting customers and the cultivation of mutually beneficial exchange processes with them. Tools used in this process are diverse and include market segmentation, brand management, PR, logistics, direct response marketing, sales promotion, and advertising. -
2 Web marketing
E-comthe process of creating, developing, and enhancing a Web site in order to increase the number of visits by potential customers -
3 развивающийся маркетинг
Юридический русско-английский словарь > развивающийся маркетинг
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4 развивающийся маркетинг
Русско-английский юридический словарь > развивающийся маркетинг
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5 развивающийся маркетинг
Русско-английский большой базовый словарь > развивающийся маркетинг
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6 развивающий маркетинг
развивающий маркетинг
Странный тип маркетинга, когда потенциальный спрос есть, а товара нет... Задача развивающегося маркетинга - оценить этот потенциальный спрос и создать под него товар. Скрытый спрос есть всегда и в любой области. Ну, кому не хочется иметь дешевую уютную квартиру, автомобиль без выхлопных газов, кресло - массажер и пирожные для похудения? Только вот все ли эти потребности захочет удовлетворять производитель? Развивающий маркетинг выявляет и исследует скрытый спрос на каждый отдельный товар и решает, будут ли затраты на производство этой новинки окупаться. Если да, производитель ощущает в себе прилив сил и выпускает на рынок безопасные наркотики и вечный двигатель в одном флаконе. Это означает, что его маркетинговая служба приступает к планированию мероприятий по развивающему маркетингу: надо сформировать новый образ товара, провести рекламные мероприятия, продать пробные партии.
[ http://www.lexikon.ru/rekl/a_eng.html]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > развивающий маркетинг
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7 конверсионный маркетинг
1. conversion marketing2. convertion marketingРусско-английский большой базовый словарь > конверсионный маркетинг
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8 маркетинг
м. эк. marketing -
9 противодействующий маркетинг
Русско-английский большой базовый словарь > противодействующий маркетинг
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10 развивающийся
1. developing2. evolutionary3. evolving -
11 развивающий маркетинг
Универсальный русско-английский словарь > развивающий маркетинг
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12 развивающийся маркетинг
Business: developing marketingУниверсальный русско-английский словарь > развивающийся маркетинг
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13 фото- и видеосъемка для маркетинг-партнеров
фото- и видеосъемка для маркетинг-партнеров
ОКОИ отвечает за подготовку Программы съемок для маркетинг-партнеров. Эти съемки могут включать в себя корпоративные и образовательные программы или внешние рекламные материалы (подлежит согласованию). Сознавая такие потребности, ОКОИ должен согласовать с МОК оптимальные параметры Программы фото- и видеосъемок. Съемки внутри спортивных арен строго ограничены, и эксклюзивные права принадлежат компании «Олимпийская вещательная служба». Требования к фотографированию аналогичны, но они менее жесткие, если фотосъемкой занимаются сотрудники маркетинг-партнеров.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner filming and picture taking
OCOG is responsible for developing the On-site filming program for marketing partners. This footage may be used for internal materials such as institutional videos, educational videos or external promotions, as approved. The OCOG has to be aware of this need and will have to agree with the IOC the best structure for the Filming and photography program. There are strict rules for filming inside the venues due to the exclusive rights given to Olympic broadcasting services for the delivery of this service. Still photo capture follows similar rules but allows more flexibility if pictures are taken by marketing partner staff.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > фото- и видеосъемка для маркетинг-партнеров
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14 estudio de mercado
market research* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx. The planning stage included a market survey of library furniture manufacturers.Ex. New market research in developing countries requires deep knowledge of the society.Ex. Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex. Self-reports are a key source of information in consumer research.* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx: The planning stage included a market survey of library furniture manufacturers.
Ex: New market research in developing countries requires deep knowledge of the society.Ex: Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex: Self-reports are a key source of information in consumer research.* * *market research; resultado market survey -
15 администратор по организации мероприятий и маркетинговым услугам
администратор по организации мероприятий и маркетинговым услугам
Это должностное лицо отвечает за подготовку и реализацию проектов в области маркетинга и коммуникаций, включая совещания с маркетинг-партнерами, представительские мероприятия, обмен информацией с маркетинг-партнерами, выполнение плана признания маркетинг-партнеров и другие проекты.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
events and marketing services manager
This person is responsible for developing and executing marketing and communications projects, including major marketing partner conferences, hospitality events, marketing partner communications, marketing partner recognition plan and other project management.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > администратор по организации мероприятий и маркетинговым услугам
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16 copión
m.copycat, copyist.* * *► nombre masculino,nombre femenino2 familiar (imitador) copycat* * *copión, -ona* SM / F1) (=alumno) cheat2) (=imitador) copycat ** * *- piona adjetivo (fam)qué copiona! — what a copycat! (colloq)
* * *= copycat.Nota: Nombre.Ex. The article 'Library programmers: creators or copycats?' argues that attitudes to developing and marketing library software need changing.* * *- piona adjetivo (fam)qué copiona! — what a copycat! (colloq)
* * *= copycat.Nota: Nombre.Ex: The article 'Library programmers: creators or copycats?' argues that attitudes to developing and marketing library software need changing.
* * *( fam):¡qué copiona! what a copycat! ( colloq)masculine, feminine* * *
copión
copión,-ona sustantivo masculino y femenino familiar
1 Educ cheat
2 (imitador) copycat
' copión' also found in these entries:
Spanish:
copiona
English:
copycat
- rush
- copy
* * *copión, -ona nm,fFam1. [imitador] copycat2. [en examen] cheat -
17 imitador
adj.imitative, imitating.m.imitator, faker, impersonator, copier.* * *► adjetivo1 imitative► nombre masculino,nombre femenino1 imitator2 (cómico) impressionist* * *imitador, -a1.ADJ imitative2. SM / F1) (=plagiario) imitator2) (=seguidor) follower3) (Teat) impressionist, impersonator* * ** * *= imitator, impersonator, mimic, copycat, epigone.Ex. It was a clever and successful compromise, and it found numerous imitators not only in Britain but also in France, Germany, and America.Ex. In 1849, Nicolas Marie Alexandre Vattemare, a French ventriloquist, impersonator and philanthropist came to North Carolina to gain support for his system of literary and scientific exchanges.Ex. Pixie is introduced as a precocious character who is impatient with other people, a tease, and a mimic.Ex. The article 'Library programmers: creators or copycats?' argues that attitudes to developing and marketing library software need changing.Ex. Such epigones seldom present more than a lugubrious rehash and potpourri of their idols.* * ** * *= imitator, impersonator, mimic, copycat, epigone.Ex: It was a clever and successful compromise, and it found numerous imitators not only in Britain but also in France, Germany, and America.
Ex: In 1849, Nicolas Marie Alexandre Vattemare, a French ventriloquist, impersonator and philanthropist came to North Carolina to gain support for his system of literary and scientific exchanges.Ex: Pixie is introduced as a precocious character who is impatient with other people, a tease, and a mimic.Ex: The article 'Library programmers: creators or copycats?' argues that attitudes to developing and marketing library software need changing.Ex: Such epigones seldom present more than a lugubrious rehash and potpourri of their idols.* * *masculine, feminine1 ( Teatr) impressionist, mimic, impersonator2 (plagiario) imitatores un imitador he just imitates o copies othersnuestros imitadores those who copy o imitate us* * *
imitador
( plagiario) imitator
' imitador' also found in these entries:
Spanish:
copión
- copiona
English:
impersonator
- mimic
- impressionist
* * *imitador, -ora nm,f1. [que copia] imitator2. [humorista] impressionist, impersonator* * *m, imitadora f2 ( cómico) impressionist* * *: imitative1) : imitator2) : mimic* * *imitador n mimic -
18 producto farmacéutico
m.pharmaceutical product.* * *(n.) = pharmaceutical, pharmaceutical productEx. The emphasis of both developed and developing countries has been on pharmaceuticals.Ex. The author reviews the kind of information that is valuable to pharmaceutical companies in product development and marketing of pharmaceutical products.* * *(n.) = pharmaceutical, pharmaceutical productEx: The emphasis of both developed and developing countries has been on pharmaceuticals.
Ex: The author reviews the kind of information that is valuable to pharmaceutical companies in product development and marketing of pharmaceutical products. -
19 менеджер по работе с клиентами
менеджер по работе с клиентами
Менеджер по работе с клиентами налаживает и поддерживает взаимодействие с находящимися в его ведении партнерами и тем самым способствует выполнению ключевых задач, предусмотренных стратегией обслуживания и маркетинга, исходя из необходимости содействовать партнеру в достижении его деловых задач. В его функции также входят координация работы по планированию партнерства и решение вопросов, связанных с управлением контрактами, маркетинговой, коммуникационной и оперативной деятельностью. Менеджер представляет интересы маркетинг-партнера в структуре ОКОИ. Для этого он должен устанавливать связи хорошо разбираться в работе основных функций, чья деятельность так или иначе влияет на деятельность маркетинг-партнера.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
account manager
Account manager develops and maintains key relationships with clients within his/her responsibility, granting and contributing to the delivery of key services and marketing strategy objectives and to help them achieve their business objectives. This responsibility includes facilitating partnership planning and resolving issues relating to contract management, marketing, communications and operations. The account manager represents the marketing partner within the OCOG. This requires developing relationships with and knowledge of the key functional areas that will impact a marketing partner.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > менеджер по работе с клиентами
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20 Eastman, George
SUBJECT AREA: Photography, film and optics[br]b. 12 July 1854 Waterville, New York, USAd. 14 March 1932 Rochester, New York, USA[br]American industrialist and pioneer of popular photography.[br]The young Eastman was a clerk-bookkeeper in the Rochester Savings Bank when in 1877 he took up photography. Taking lessons in the wet-plate process, he became an enthusiastic amateur photographer. However, the cumbersome equipment and noxious chemicals used in the process proved an obstacle, as he said, "It seemed to be that one ought to be able to carry less than a pack-horse load." Then he came across an account of the new gelatine dry-plate process in the British Journal of Photography of March 1878. He experimented in coating glass plates with the new emulsions, and was soon so successful that he decided to go into commercial manufacture. He devised a machine to simplify the coating of the plates, and travelled to England in July 1879 to patent it. In April 1880 he prepared to begin manufacture in a rented building in Rochester, and contacted the leading American photographic supply house, E. \& H.T.Anthony, offering them an option as agents. A local whip manufacturer, Henry A.Strong, invested $1,000 in the enterprise and the Eastman Dry Plate Company was formed on 1 January 1881. Still working at the Savings Bank, he ran the business in his spare time, and demand grew for the quality product he was producing. The fledgling company survived a near disaster in 1882 when the quality of the emulsions dropped alarmingly. Eastman later discovered this was due to impurities in the gelatine used, and this led him to test all raw materials rigorously for quality. In 1884 the company became a corporation, the Eastman Dry Plate \& Film Company, and a new product was announced. Mindful of his desire to simplify photography, Eastman, with a camera maker, William H.Walker, designed a roll-holder in which the heavy glass plates were replaced by a roll of emulsion-coated paper. The holders were made in sizes suitable for most plate cameras. Eastman designed and patented a coating machine for the large-scale production of the paper film, bringing costs down dramatically, the roll-holders were acclaimed by photographers worldwide, and prizes and medals were awarded, but Eastman was still not satisfied. The next step was to incorporate the roll-holder in a smaller, hand-held camera. His first successful design was launched in June 1888: the Kodak camera. A small box camera, it held enough paper film for 100 circular exposures, and was bought ready-loaded. After the film had been exposed, the camera was returned to Eastman's factory, where the film was removed, processed and printed, and the camera reloaded. This developing and printing service was the most revolutionary part of his invention, since at that time photographers were expected to process their own photographs, which required access to a darkroom and appropriate chemicals. The Kodak camera put photography into the hands of the countless thousands who wanted photographs without complications. Eastman's marketing slogan neatly summed up the advantage: "You Press the Button, We Do the Rest." The Kodak camera was the last product in the design of which Eastman was personally involved. His company was growing rapidly, and he recruited the most talented scientists and technicians available. New products emerged regularly—notably the first commercially produced celluloid roll film for the Kodak cameras in July 1889; this material made possible the introduction of cinematography a few years later. Eastman's philosophy of simplifying photography and reducing its costs continued to influence products: for example, the introduction of the one dollar, or five shilling, Brownie camera in 1900, which put photography in the hands of almost everyone. Over the years the Eastman Kodak Company, as it now was, grew into a giant multinational corporation with manufacturing and marketing organizations throughout the world. Eastman continued to guide the company; he pursued an enlightened policy of employee welfare and profit sharing decades before this was common in industry. He made massive donations to many concerns, notably the Massachusetts Institute of Technology, and supported schemes for the education of black people, dental welfare, calendar reform, music and many other causes, he withdrew from the day-to-day control of the company in 1925, and at last had time for recreation. On 14 March 1932, suffering from a painful terminal cancer and after tidying up his affairs, he shot himself through the heart, leaving a note: "To my friends: My work is done. Why wait?" Although Eastman's technical innovations were made mostly at the beginning of his career, the organization which he founded and guided in its formative years was responsible for many of the major advances in photography over the years.[br]Further ReadingC.Ackerman, 1929, George Eastman, Cambridge, Mass.B.Coe, 1973, George Eastman and the Early Photographers, London.BC
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